Designing the identity, iPhone app and website for a utility bill
payment platform
Background
Seattle-based Mobilligy, a company that makes an app for managing
and paying monthly utility bills, tapped SFCD to design their
product in 2012. Since then, we have been assisting them with
design across all digital touch points.
What we did
We designed their logo, app icon, iPhone app, and website from
scratch. Shortly after iOS 7 came out, we began refining the app
to embrace the new aesthetics and incorporate existing user
feedback, extending Prism’s strong user experience to this new OS
as well.
Result
Prism has quickly become a go-to service for people looking for a
secure hub to pay all of their utility bills. The iPhone app has
accumulated over 250 App Store reviews with a 5 star average
rating.
Brand Identity
Prism team asked us to evolve the brand to align better with it's
target audience. We refined exciting style to help the company to
move forward creating a new experience for their users with clear
and powerful identity.
UX
The challenge behind introduced improvements was to make engaging
with the mobile payment system easier for people.
Onboarding experience
First use scenarios were updated to meet all the needs of a
financial app for a daily use. Simple while trustworthy, it walks
users through carefully chosen steps providing context through
thoughtfully placed imagery.
Home screen
We did our best to turn the main screen into a powerful
visualisation tool. It helps users to stay in the know by
prioritising the information they need most, with a great focus on
productivity. It is highly interactive and based on gestures.
"We now have a world class product that our customers love"
